A short course in what to expect (and not to expect) if you're going to be working with a designer to create a logo. Prepared (and copyrighted 2007) by Lotus Advertising and Graphic Design.
What is the development process for a logo?
A good logo designer will work with the client in the following three areas:
 OBJECTIVES
Define objectives. (eg. establish name recognition, develop cohesion within an organization, change or update corporate image)
 IMAGE
Determine the corporate or company image intended.
Go to our "Image Quiz."
FUNCTION
Define current and future applications for the logo
(eg. signage, uniforms, print, etc.)
Check out our "Applications" page.
What should we look for in a "good" logo design?
Answer the following questions: Does the logo design meet our objectives? Does the logo design convey our chosen images? Is the logo adaptable to our expected applications? Will the logo meet practical reproduction requirements? (eg.Is it too expensive to print in all applications? Will it be effective in all sizes, black and white as well as color?) Is the logo free from unwanted associations? Can you a reasonable life from the logo? (Will it continue to meet the objectives in 3 years? 5 years?)
What's wrong with expecting a variety of designs from which to choose?
Nothing, just so long as the client realizes that a good logo is not "selected" but "developed." The best logo designs are not those which are necessarily appealing to the client. A good logo is not a matter of "taste" but "solution." The right solution for a logo, like any other challenge, is reached through a process of working through the requirements and parameters. The best logos will be products of a process of development. Often this process occurs before a presentation is made to the client.
Can I see some examples of your work.
We were hoping you'd ask.
Visit the Gallery Wing of the Logo Lyceum.